Every quote was typed by hand, one product at a time.
Customers asking for a hoist or a pulley block had to wait while someone built the quotation in Word. Each one took about 20 minutes.
The prices lived in a 56-page supplier price list PDF, with a different table layout for almost every product family. Finding the right model meant matching capacity, lift height, suspension type and series by eye, then copying the price, the tax line, the standard terms and the next reference number into a letter.
It was slow, easy to get wrong, and it tied up the people who should have been selling. In a market where the first accurate quote often wins the order, every hour of delay mattered.